CASE STUDY: Southern Regional Medical Center

OVERVIEW
JOCMedia’s founder served as communications lead and film liaison, overseeing crisis response, marketing operations, and production coordination.
 
MANDATE
Modernize communications infrastructure while supporting studio production activity and revenue generation.
 
EXECUTION

• Directed crisis communications and media relations.

• Oversaw $1M+ annual marketing budget.

• Acted as primary liaison to Georgia film offices and studio productions.

• Implemented operational systems aligning marketing and production servicing.

 
RESULTS

• ​Generated over $500,000 in production-related revenue.

• Positioned the hospital as a production-friendly facility.

• Strengthened public trust and regional visibility.