CASE STUDY: Ann Nesby - ANNiversary Album

OVERVIEW
JOCMedia served as creative director and publicist for Grammy-winning artist Ann Nesby’s ANNiversary album campaign, overseeing the project’s visual identity, media strategy, and public-facing communications.

CHALLENGE
Develop a cohesive, high-impact creative campaign that honors the artist’s legacy while supporting album promotion across digital, print, broadcast, and live platforms.

APPROACH

Led full creative direction and art direction, including CD and vinyl packaging, digital artwork, and promotional assets.
Produced and edited lyric videos and campaign visuals for social and digital distribution.
Crafted messaging, talking points, and press materials supporting the album’s rollout.
Provided creative support for appearances, performances, and special event activations tied to the album.

Delivered a refreshed visual identity and cohesive campaign that elevated the album’s brand presence.
Lead single "My Man" placed in the top 30 of the Billboard Hot Airplay R&B Charts
Strengthened audience engagement through high-quality digital and video assets.
Secured increased visibility during the album cycle through targeted media outreach and spokesperson work.
Reinforced Ann Nesby’s position as a Grammy-winning artist with an enduring legacy.