CASE STUDY: Ann Nesby - ANNiversary Album

OVERVIEW
JOCMedia led creative direction and public positioning for Grammy-winning artist Ann Nesby’s ANNiversary album campaign.
 
MANDATE
Modernize brand presentation while honoring legacy and driving commercial visibility across digital and broadcast platforms.
 
EXECUTION

• Directed full visual identity and packaging design.

• Produced lyric videos and digital campaign assets.

• Developed messaging and press strategy.

• Supported appearances and promotional activations.

 
RESULTS

• ​Delivered cohesive brand refresh across album cycle.

• Lead single charted in the Top 30 Billboard R&B Airplay.

• Secured earned media across national outlets.

• Reinforced long-term brand equity.