CASE STUDY: New York Life Insurance Company

OVERVIEW
From 2019 to 2024, JOCMedia supported New York Life’s African American Market Unit and Multicultural Marketing teams, and from 2021 to the present has continued to support Agency DEI. Across these units, JOCMedia provided high-impact creative production, messaging development, and fast-turnaround content to extend the capabilities of NYL’s internal marketing and creative departments.

CHALLENGE
NYL’s multicultural business units required a unified creative partner capable of producing consistent, culturally aligned content with tight timelines while supporting multiple internal and public-facing initiatives across the company.

APPROACH

Served as a centralized creative services hub across AAMU, Multicultural Marketing, and Agency DEI.
Wrote scripts and produced, directed, and edited video content for both internal messaging and national campaigns.
Created written, digital, and video assets aligned with NYL’s brand standards and cultural engagement goals.
Provided content support for local, regional, and national conferences, webinars, and leadership communications.
Produced public-facing content for linear and OTT markets.
Delivered materials supporting the AAMU’s more than 1,400 field agents.

Strengthened NYL’s multicultural communication strategy across key business units.
Delivered premium content that supported national visibility and internal alignment.
Increased operational efficiency by providing a single creative partner for complex, multi-department needs.
Improved messaging cohesion and field engagement through consistent, high-quality creative.