CASE STUDY: New York Life Insurance Company

OVERVIEW
JOCMedia served as a strategic creative partner to New York Life’s African American Market Unit, Multicultural Marketing, and Agency leadership teams.
 
MANDATE
Deliver culturally aligned, high-volume creative production supporting national initiatives across internal and public-facing platforms.
 
EXECUTION

• Centralized creative production across multiple business units.

• Wrote, produced, directed, and edited video content for internal and national campaigns.

• Delivered conference, leadership, and OTT-ready content.

• Produced messaging assets supporting 1,400+ field agents.

 
RESULTS

• ​Strengthened multicultural brand positioning.

• Increased internal alignment and operational efficiency.

• Delivered scalable creative infrastructure for multi-department initiatives.