CASE STUDY: CIRILO, A Legacy Untold

OVERVIEW
JOCMedia packaged, produced, directed, and edited CIRILO, A Legacy Untold, a documentary short chronicling the life and legacy of Cirilo McSween. The project was developed and executed entirely through JOCMedia, with full oversight of creative, production, marketing, and festival strategy.
 
CHALLENGE
Produce a compelling documentary with limited resources while building a strategic awards and festival campaign to position the film for national and international recognition.
 
APPROACH

• Led full-cycle creative development, directing, producing, and editing the film.

• Oversaw all production logistics, post-production, and finishing.

• Developed the film’s brand identity, including logo, typography, and visual system.

• Designed and administered the official film website and digital presence - www.CiriloMcSweenDoc.com

• Executed PR strategy, festival submissions, and awards positioning.

• Produced all key marketing assets, including trailer, key art, social creative, press materials, and screening collateral.

 
IMPACT

• Completed a successful Oscar-qualifying theatrical run at the Tara Theatre in Atlanta.

• Selected by Diversity in Cannes, Detroit Black Film Festival, San Antonio Black International Film Festival, Freedom Festival International, Seattle Latino Film Festival, and others.

• Won Best Documentary Short at the San Antonio Black International Film Festival.

• Submitted for Academy Awards and the NAACP Image Awards consideration.

• Strengthened JOCMedia’s profile as a multi-hyphenate production studio capable of delivering premium documentary content at scale.

SELECT MEDIA PLACEMENTS

• The Associated Press

• La Prensa (Panamá City, Panamá)

• Los Angeles Sentinel

• WIS 10 TV - NBC Affiliate (Columbia, SC) 

• WWDM 101.3 FM (Columbia, SC)

• The Citizen Weekend - Chicago