CASE STUDY: Association of Film Commissioners International

OVERVIEW
JOCMedia’s CEO, Justin O. Cooper, previously served as the Marketing Communications Executive for the Association of Film Commissioners International, leading global communications, industry positioning, and member engagement efforts. Through this role, JOCMedia strengthened AFCI’s visibility within the international production community and enhanced the organization’s strategic presence across the film commission sector.

CHALLENGE
Reinforce AFCI’s leadership position among global film commissions, increase member engagement, and elevate its relevance during a period of rapid change in international production. AFCI also required stronger external communications and refreshed visibility at global industry events.

APPROACH

Directed internal and external communications across AFCI’s global membership network.
Produced original content that generated earned media coverage in major industry outlets.
Managed creative services and event strategy for AFCI’s Locations Show in 2016 and 2017, which attracted more than 4,000 attendees.
Supported AFCI’s presence at international film markets and industry convenings.
Developed messaging and engagement frameworks for member retention and industry outreach.

Increased AFCI’s recognition among producers, studios, film commissioners, and industry leaders worldwide.
Strengthened communication with AFCI’s global membership base.
Elevated the Locations Show and globally-focused Cineposium event as a key convening for the worldwide production community.
Positioned AFCI as a more visible and authoritative voice in global production conversations.