CASE STUDY: Association of Film Commissioners International

OVERVIEW
JOCMedia’s CEO previously led global marketing communications for AFCI, advancing industry positioning and international engagement. 

MANDATE
Reinforce AFCI’s leadership within the global production ecosystem during a period of industry transition.
 
EXECUTION

• Directed global communications strategy.

• Secured earned media in leading trade outlets.

• Managed strategic positioning for the AFCI Locations Show.

• Developed member engagement frameworks.

 
RESULTS

• Increased global visibility among producers and studios.

• Elevated the AFCI’s authority within the film commission sector.

• Strengthened member engagement and industry relevance.

SELECT MEDIA PLACEMENTS
Variety
Screen Daily